Use sources by claim type
Use BLS and O*NET for role scope and labor context, Census for business formation context, FRED and OECD for productivity framing, World Bank and ILO for global labor context, and Microsoft or McKinsey for AI and work redesign claims. [1][2][3][4][5][6][7][8][9][10]
Each source should have a job. A citation should support a specific claim, not decorate the end of an article. [11]
Turn research into decisions
The article should move from evidence to decision. For example, occupation data should become a role scope recommendation, meeting research should become a calendar rule, and AI research should become an adoption checklist. [11][12]
This method supports the company's goal of a large content library because every page can follow a consistent quality bar: intent, evidence, interpretation, action, and citations. [12]
Refresh cadence
Refresh labor and wage claims when public data updates, refresh AI and work practice claims when major reports change, and review search intent quarterly as the content library expands. [2][9][11]
The result is a research library that can support SEO growth while still being useful to founders, managers, and executive teams evaluating support roles. [11]
Sources
- Secretaries and Administrative Assistants, U.S. Bureau of Labor Statistics, Occupational Outlook Handbook.
- Executive Secretaries and Executive Administrative Assistants, U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics.
- Executive Secretaries and Executive Administrative Assistants, O*NET OnLine.
- Business Formation Statistics, U.S. Census Bureau.
- Nonfarm Business Sector: Labor Productivity, Federal Reserve Economic Data.
- Productivity Statistics, OECD Data Explorer.
- World Development Indicators, World Bank DataBank.
- ILOSTAT Labour Statistics, International Labour Organization.
- 2024 Work Trend Index Annual Report, Microsoft and LinkedIn.
- The economic potential of generative AI, McKinsey Global Institute.
- Creating helpful, reliable, people first content, Google Search Central.
- Search Engine Optimization Starter Guide, Google Search Central.
- Dear Manager, You Are Holding Too Many Meetings, Harvard Business Review.
Apply the research
Use the finding to frame one question for your own team: which support work is currently invisible, and who should own the next step? A scoped consultation can turn that question into a practical role.
Turn the finding into a support scope.
Bring the workflow that feels hardest to see. We will help define the role, the evidence it should maintain, and the decisions that stay with leadership.
Talk through the role